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AISST
How It Works

How We Calculate Site Profitability

Our AI-powered analysis combines demographic data, competition metrics, and real UK market pricing to give you accurate revenue projections for self-storage container sites.

The Calculation Process

1. Site Size

We calculate usable storage area (80% of total site) and determine how many 20ft containers fit (160 sq ft each).

2. Base Pricing

UK market research sets base rates: £30-42/week per container depending on local competition.

3. Adjustments

Regional, income, and competition multipliers adjust pricing to reflect local market conditions.

4. Projections

5-year revenue forecast with realistic occupancy ramp-up, costs, and ROI calculations.

Pricing Factors Explained

Regional Pricing
Location-based multipliers
London+40%
South East+15%
West MidlandsBaseline
North East-15%

Reflects regional cost of living and market demand differences across the UK.

Income Score
Affluence-based adjustments
Very High (80+)+20%
High (60-80)+10%
Average (40-60)Standard
Low (<20)-15%

Affluent areas can support premium pricing; lower-income areas require competitive rates.

Competition Score
Market pressure pricing
Few Competitors (80+)Premium
Medium (40-80)Standard
Many Competitors (<40)Competitive

High score = few competitors means you can charge more. Low score = many competitors means price pressure.

Example Calculation
1-acre site in South East England with good demographics

Site Details

Total site size:43,560 sq ft (1 acre)
Usable storage (80%):34,848 sq ft
Container capacity:217 containers

Pricing Breakdown

Base rate (medium comp):£35/week
Regional (South East +15%):×1.15
Income (High +10%):×1.10
Final weekly rate:£44.28/week

Year 5 Projections (80% Occupancy)

Annual Revenue
£422,880
Including 10% insurance
Annual Profit
£312,880
After operating costs
Profitability Ratio
2.85
Profit per £1 invested

Key Profitability Metrics

Profitability Ratio
Annual Profit ÷ Total Setup Costs

Shows how much profit you make per £1 invested in setup costs (containers, fencing, groundworks).

Excellent:>3.0
Good:2.0-3.0
Fair:1.0-2.0
Revenue Efficiency
Annual Revenue ÷ Annual Rent/Cost

Compares revenue potential to site cost. Higher ratios indicate better value sites.

Excellent:>10x
Good:5-10x
Fair:3-5x